This article from Politico discusses "new media" in relation to the Obama administration. Unlike previous presidents and cabinets, this one is more than willing to address less traditional media sources. In recent press conferences, bloggers and reporters from distinctively liberal news organizations were given front row seats, and the president has paid more attention to reporters from blogs like the Huffington Post. In the article, communications officers discuss the advantages to speaking to niche news sources and target audiences. I find it interesting that this is one way that the shift to new media is manifesting itself.